Wonder Village ….
On unTILL our mission is to reconceptualise Digital Green’s online social game Wonder Village. The aim of the game is to build a small community and grow it into a thriving rural township. The aim for digital green making the game was to raise awareness for urban users of marginalised farmers in rural areas. At present the game has 400 monthly users and has created $700 in real finance from players purchasing extra add-ons to advance in the game.
I don’t think Digital Green will mind me saying the game is struggling.
It’s competing with the mighty FarmVille, which at one point was the world’s most popular facebook game. FarmVille however is on its way down, so not only are we competing with a behemoth that is hogging the market share, the segment in which we are operating in is also declining is popularity.
All of this screams COMPLETE OVERHAUL!
Which after a very successful and fruitful meeting, with all parties concerned got the green light to do so.
Tune in to the next post to see what kind of changes and features we are considering in the mix, as we carry out our market research… speaking of markets today we are traversing the dusty roads of Delhi to look for all types of markets and see how Urban Indian’s engage with their food.