Okay! I am still thinking about the visual style. My inbox being flooded with research articles from Rikin now which is great but I am getting a bit confused. In the meanwhile, Misha arrives! Hurray!!!! And phew!!! C’mon our dear researcher, go get it ma’am. My first job now is to give her as much info as possible about the Indian middle class urban attitude (in my opinion). So now I sit with the team and just be sure that they get a clear understanding of my opinion of the target users thinking.